News Releases

Attorney General Jay Jones Announces $183.5 Million Multistate Settlement with Rent-to-Own Finance Company Acima Digital, LLC

Virginia consumers to receive more than $835,000 in restitution and $3.3 million in lease forgiveness

RICHMOND, Va. – Attorney General Jay Jones today announced a $183.5 million multistate settlement with Acima Digital, LLC and its direct parent company, Acima Holdings, LLC. The settlement consists of $43 million in restitution for the benefit of consumers, a $10.5 million payment to the states, and lease balance reductions totaling $130 million. The Commonwealth will see more than $835,000 in restitution and $3.3 million in lease forgiveness.

Acima is a rent-to-own finance company that partners with Virginia retailers to offer financing to Virginia consumers via rental-purchase agreements. The settlement resolves allegations that Acima deceptively advertised its rental-purchase agreements in a manner that misled consumers about the nature and cost of its rental-purchase agreements and deceptively marked up the cash price of the merchandise being rented, among other deceptive acts and practices with respect to the consummation and servicing of its rental-purchase agreements and its debt collection and credit reporting practices.

“Acima exploited Virginians through predatory leasing practices dressed up as flexible payment options. This settlement puts an end to those practices and puts money back in the pockets of the hardworking Virginians who were taken advantage of by these bad actors,” said Attorney General Jay Jones. “Our team is going to continue to hold companies like Acima accountable and continue fighting on behalf of Virginians.”

The multistate coalition of forty-three (43) states alleged that Acima marketed its rental-purchase agreements as 90-day pay off programs without disclosing that consumers were automatically defaulted into the maximum 12-month term whereby consumers could pay approximately two times the cash price advertised by Acima’s retail partner. Acima also advertised its rental-purchase product using terms like “credit,” which often misled consumers into believing that they were obtaining traditional financing. Acima’s process for electronically executing rental-purchase agreements also obscured the terms of the transaction, further compounding consumer confusion. Additionally, Acima obstructed consumers’ ability to terminate their rental-purchase agreements without penalty by returning their merchandise to Acima.

Under the settlement, Acima has agreed to injunctive terms to address these practices, including to:

· Conduct robust training of its retail partners;

· Refrain from making certain representations in its advertising unless other material information is clearly and conspicuously disclosed;

· Refrain from obscuring the material terms and conditions of its rental-purchase agreements during Acima’s electronic signature process;

· Refrain from marking up the cash price from that of Acima’s retail partners;

· Refrain from obstructing consumers’ ability to terminate their rental-purchase agreements by returning the merchandise to Acima;

· Refrain from reporting rental-purchase agreements to the big three credit reporting agencies for a period of five years; and

· Properly handle late deliveries, merchandise damaged at the time of delivery, and adhere to legal obligations to make repairs to merchandise during the course of the lease.

The state attorneys general that joined Attorney General Jay Jones in today’s settlement are Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Minnesota, Nebraska, New Hampshire, New Jersey, Nevada, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Vermont, Washington, West Virginia, Wisconsin, and Wyoming.

Under the terms of the settlement, approximately 2,892 Virginia consumers will receive $835,486.45 in restitution, and approximately 2,332 Virginia consumers will receive $3,330,380.25 in lease forgiveness. Consumers eligible to obtain restitution or lease forgiveness pursuant to this settlement do not need to take any action. Consumers eligible to receive restitution will be contacted by a settlement administrator. Consumers eligible to receive lease forgiveness will be contacted by Acima.

The Consent Judgment was filed on November 12, 2026, for approval and entry by the City of Richmond Circuit Court.

Published on: November 12, 2026

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