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Image of the Virginia AG Seal

Commonwealth of Virginia
Office of the Attorney General

Mark Herring
Attorney General

202 North Ninth Street
Richmond, Virginia 23219

 

For media inquiries only, contact:  
Charlotte Gomer, Press Secretary
Phone: (804)786-1022 
Mobile: (804) 512-2552
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

*Pictures Here*

ATTORNEY GENERAL HERRING COMBATS OPIOID CRISIS WITH INNOVATIVE NEW PROGRAM FOR TEENS

~ Herring has partnered with the Preventum Initiative to implement FEND, an opioid education and prevention campaign for teenagers; FEND will be an addition to the AG’s existing approach to the opioid epidemic ~

RICHMOND (December 10, 2018) – Attorney General Mark R. Herring today announced a partnership between his office and the Preventum Initiative to implement FEND (Full Energy, No Drugs), an opioid education and prevention campaign for Virginia teenagers. FEND will engage youth by rewarding them for learning and taking action against opioids and other drugs. The program will be implemented in conjunction with the Attorney General’s existing multifaceted approach to the opioid crisis.

 

“The opioid epidemic has taken a devastating toll on communities across Virginia,” said Attorney General Herring. “Partnerships like this one with Preventum Initiative and programs like FEND are critical tools we can use to teach young people about the dangers of addiction, opioids, and prescription drugs so they are better equipped to handle situations. I will continue to make combating the heroin and opioid epidemic a top priority and I look forward to working with Preventum Initiative to help make our communities safer.”

 

Preventum Initiative developed the FEND Movement to educate young adults about the dangers of heroin and opioid use. FEND will roll out in three stages over a two-year period beginning in 2019. The first stage will engage youth across the state, the second will roll out into high schools with a school-based competition model, and the third will empower youth to take the messages of FEND into their local communities. Additionally, the FEND app, which will be freely available in the Apple and Google Play stores, will reward youth for engaging with the app with streetwear, concert tickets, athletic events and other experiences. 

 

“FEND gives young people the facts about opioids, prescription drugs, and addiction so they can make informed choices about their health,” said Jacquii Burgess, Executive Director of the Preventum Initiative. “Understanding what an opioid is, why they’re so addictive, and how to recognize and respond to an opioid overdose can potentially save a life. We are thrilled to partner with Attorney General Herring to educate Virginia’s young people about opioids and other drugs.”

 

Attorney General Herring has made combating the heroin and prescription opioid epidemic a top priority, attacking the problem with a multifaceted approach that includes enforcementeducation, prevention, and legislation to encourage reporting of overdoses in progress, expand the availability of naloxone, and expand access to the Prescription Monitoring Program. He has supported federal efforts to improve the availability of treatment and recovery resources and made prescription drug disposal kits available across the Commonwealth. Attorney General Herring recently outlined his recommended next steps for combating the crisis, focusing on law enforcement initiatives, support from the medical community, and recovery, treatment, prevention and education. He is also participating in a multistate investigation into the practices of drug manufacturers and distributors to determine what role they may have played in creating or prolonging the crisis. Most recently, Attorney General Herring announced he was suing Purdue Pharma for their role in helping to create and prolong the opioid epidemic in Virginia.

 

About the Preventum Initiative Inc.

The Preventum Initiative is a 501(c)(3) that brings together technologists and researchers to solve complex public health problems.

 

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